SVC Advertising Opportunities

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2008 Media Kit

News Bulletin
Our expanded News Bulletin is bigger and better! Reserve early for prime advertising positions!

TechCon Exhibit Guide
Preview the premier event for the international vacuum coating community.

P&S Directory and Membership Directory
These directories are used daily by decision-makers in vacuum coating and related technologies.

Web Site
Take advantage of our competitive rates and link your company to our searchable database.

Target Marketing Opportunities in SVC Publications and on our Web Site!

News Bulletin
The SVC Bulletin informs and educates with its balanced mix of news and technology. The Bulletin is published three times each year (spring, summer, and fall), and is read by more than 15,000 professionals working in the vacuum coating community and related sciences and technologies. Each issue contains previews or reviews of the TechCon, SVC committee activities, technical articles, book reviews, Corporate Sponsor news and profiles, and Society news.

The Bulletin will continue to expand its editorial content, with each issue featuring several original contributed articles and reprints of some of the most interesting papers presented at the most recent TechCon. This expansion offers advertisers more four-color advertising opportunities. When space is limited, priority will be given to four color ads.

Your ad in the Bulletin also gets viewed by an international list of subscribers to our digital version of the Bulletin. This enhanced version
offers viewers direct hyperlinks to advertisers, easy navigation and searchable content.

Request your preferred position early. The Bulletin is a popular advertising venue and preferred positions fill fast.

Closing dates for artwork:
Spring Issue January 1
Summer Issue May 15
Fall Issue September 1

Get your requests for preferred positions in early. The News Bulletin is a popular
advertising venue and preferred positions will fill up fast.

TechCon Exhibit Guide
The TechCon Exhibit Guide (TEG) showcases the products and services of exhibiting companies participating in the annual SVC TechCon Exhibit. It highlights the upcoming presentations by the Plenary Speaker, Keynote Speaker, Donald M. Mattox Tutorial Speakers, and other invited speakers in the Technical Program, and also describes the Education Program that is designed to assist registrants in solving their vacuum coating problems.

This is a unique opportunity for exhibitors to promote their presence at the TechCon Exhibit. The advance, first class mailing of the Guide will go to thousands of potential visitors working near the TechCon location.

The digital version of the TEG is sent to all SVC subscribers on a worldwide basis. Advertising in this Guide is an excellent opportunity for your company to emphasize the services it offers to the vacuum coating community.

Closing date for artwork is February 1.

Digital Versions Offer Outstanding Benefits to Advertisers!

The digital versions of the Bulletin and Exhibit Guide are the same great publications as the printed versions, but are being distributed to a global audience using the extensive SVC E-mail list of subscribers.

These paperless archives are down-loadable to the reader’s desktop for fast reference and easy storage. They are searchable for authors and topics of interest and include an automated table of contents.

This additional distribution is included in every advertising contract for the Bulletin and Exhibit Guide. Your ad (with direct hyperlinks in the digital versions) will contribute to your company's marketing, communication and networking success with vacuum coating professionals from around the world.

Membership Directory
Updated annually, the SVC Membership Directory is an ideal tool for sharing information with colleagues. Offered as a membership benefit, the Membership Directory is mailed to over 1,000 members each year, who keep it on hand for frequent reference. The Membership Directory also lists the SVC Board of Directors, Past Presidents, future TechCon dates and locations, a list of Standing Committee and Technical Advisory Committee members, recipients of the Nathaniel H. Sugerman Memorial Award, the Constitution, Bylaws, and the Organization Chart.

Closing date for artwork is August 1.

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Product & Services Directory

SVC members facilitate their search for vacuum coating products and services by turning to the resources listed in the PVD Product and Services Directory. Updated annually, the Directory is mailed to SVC members and others who contact SVC looking for products and services related to the vacuum coating field. By offering free listings, the SVC can provide a more complete directory to the vacuum coating community. Give your company greater emphasis with a display ad in the Directory.

Closing date for artwork is August 1.

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Make Your Company Stand Out on the SVC Web Site!

SVC Web Site

With Internet communication increasing, the SVC Web Site is an ideal place to advertise your products or services to the vacuum coating and related sciences and technologies communities.

Updated regularly and easily navigated, SVC members and others interested in vacuum coating refer to the web site often for information on education programs, submitting abstracts, ordering publications, technology updates, and current TechCon information.

Advertisers can choose from a variety of web advertising options to complement their print advertising program with the SVC. Companies that exhibit at the TechCon can increase customer awareness by taking advantage of a link on our TechCon Exhibit Guide section that sends customers to their web site with a highly visible icon. To complete the connection, advertisers can also add their company logo adjacent to the descriptive exhibit text.

In the Product and Services (P&S) Locator section, advertisers’ names can be highlighted on the search result page and linked with a icon to the company’s web site. This listing is free for companies placing display ads in the PVD Product & Services Directory.

If you need to sell equipment related to the vacuum coating industry, you can post your ad on-line in our Used Equipment Bulletin Board. This highly visible ad can include a 200 word description and will run for two months. Have a position available? List your 300 word Career Opportunity ads on our Web Site and target vacuum coating professionals. This service is always free for SVC Corporate Sponsors.

Take advantage of increased traffic on the SVC Web Site
by placing your ad prior to the Annual TechCon.

Submitting Electronic Ads for Print Publications

Society of Vacuum Coaters
71 Pinon Hill Place NE
Albuquerque, NM 87122-1914 USA

Ad Cancellations and Agency Discounts

SVC Preferred Placement Advertising Policy

Preferred placement for the News Bulletin, Membership Directory, and PVD Product and Services Directory, includes four color ads on the inside front cover, inside back cover, and outside back cover. As a membership organization, the SVC strives to provide advertising opportunities for members, exhibitors, and other companies in vacuum coating and related sciences and technologies. All requests for preferred placement must be made in writing.

Requests are honored on a first-come, first-served basis. If the preferred position is not available at the time of the request, the advertiser can submit a separate request for the same position for 2007. Current advertisers should submit a written request to retain their preferred placements; this request can be honored only if there are no other requests pending for the same space.

The SVC cannot accept space reservations by telephone, only queries about space availability. If you have questions about submitting a request, please contact us at 505/856-7188 or E-mail: svcinfo@svc.org.

Use the Insertion Order in this Media Kit for your Preferred Placement Request. Complete the form and submit it with a letter requesting a preferred position in one or more publications.


2008 Media Kit